Small Business Actionable Tips: Be present on social media platforms where your audience is

As a small business, you may not have the time or resources to be highly active on a variety of platforms. Further, it’s better to be good at one or a few than to spread yourself too thin.

Actionable Small Business Tips:
 

• Stake your name. While it’s important to focus your social media efforts, take the time to establish ownership of your business name. This is important for branding. In fact, U-Haul had this issue on Instagram.
   
• Be strategic in your social media engagement. Go where your prospects and customers are.
   
• Provide useful content. Incorporate a blog, photographs and/or videos. Blogs and YouTube also support your search optimization efforts.
   
• Use platforms that support and yield sales. Think Facebook, Pinterest and special platforms.
   

For more actionable tips, check out Heidi Cohen’s blog post.