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Why Social Media Doesn’t Work For Sales, Until it Does

by Cara McGinnis • August 11, 2014
We love to support our fellow marketeers/creators and this is one that we just couldn’t pass up. Jay Baer is a no-holds bar type of guy. He gives it to you straight, no sugar coating. Let’s just say he is the man!

He really supports the number 1 question that we always get asked, how can social media be used for direct sales? Social media is much more like email than it is like television. It’s about taking people who like you and then making them love you. (via Jay Baer)

Social media does have an impact on purchase, it’s just indirect, you can’t always see it. Let’s let Jay tell you the rest.


 

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