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NoVA Hypnosis and Wellness - Content Development


NoVA Hypnosis and Wellness, located in McLean, VA is a wellness practice providing hypnotherapy, reiki and coaching services to motivated clients interested in making lasting, positive change in their lives. With a growing business, NoVA could not keep up their online marketing and decided it was time to outsource it to a social media marketing specialist.

In its third year of business, NoVA had amassed several contacts but did not keep up the communication. They were losing business and not even realizing it because they didn’t know what they didn’t know. People still value email and in fact open them more than 60% of the time when it comes from a trusted, valued source.  Twist Agency understood this problem and provided a platform for NoVA to create a distribution channel to nurture the relationship between their clients and themselves. Twist Agency created a customized social media marketing strategy that included email and blog integration. Content is king and people share when it’s of value and relevant to them. Twist helped NoVA to stay top of mind to its target audience, thus opening up a new revenue stream, as clients were reintroduced to NoVA through customized content that was of value. 
 


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