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Piggyback Rider: Standing Child Carrier - Instagram Marketing


Twist Agency created a social strategy for Piggyback Rider (PBR) using Instagram as the main channel. They needed to get their product in the hands of moms and dads with toddlers ranging in ages 2-7 years old or up to 60 lbs. Twist Agency developed a social influencer campaign through Instagram using engagement strategies to catch the eyes of the target market: moms and dads all over the world.

In two months, using social engagement strategies, Twist Agency successfully created a community of parents on the PBR Instagram channel. PBR went from 200 followers to over 1000 and growing. With consistent and frequent posting from Twist Agency, PBR is generating brand awareness, engagement and best of all....sales!
 


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