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Small Business Actionable Tips: Be present on social media platforms where your audience is

by Cara McGinnis • December 12, 2013
As a small business, you may not have the time or resources to be highly active on a variety of platforms. Further, it’s better to be good at one or a few than to spread yourself too thin.

Actionable Small Business Tips:
  • Stake your name. While it’s important to focus your social media efforts, take the time to establish ownership of your business name. This is important for branding. In fact, U-Haul had this issue on Instagram.
  • Be strategic in your social media engagement. Go where your prospects and customers are.
  • Provide useful content. Incorporate a blog, photographs and/or videos. Blogs and YouTube also support your search optimization efforts.
  • Use platforms that support and yield sales. Think Facebook, Pinterest and special platforms.
For more actionable tips, check out Heidi Cohen’s blog post.


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